Small Business CRM: What You Need to Know



Small Business CRM starting off with the basics about this software for business owners. What is CRM? CRM – or Customer Relationship Management – software applications are designed to manage all of the contacts that a business has with the outside world – clients, customers, vendors, etc. If you’ve had contact with someone, you have information about them that can be used to contact them again; a CRM application will keep track of that information in a central database that all of your employees can access and build upon.

There are two basic types of CRM applications: passive and active. The passive type tracks and stores information on a business’ vendors, current clients, and known prospective customers – valuable for those who want to analyze previous campaigns, or be able to look up a particular person’s contact information. The active type does everything the passive type does, but also adds functions that assist you in proactively contacting your business prospects.

In fact, an active small business CRM program can help with many aspects of your business. Customer and vendor information can be entered and accessed. Quotas and sales data can be tracked and analyzed to assess employee performance. Memos can be generated to send requests or delegate tasks. Reports can be generated to allow more effective marketing and analyze previous campaigns, mass mailings can be automated, customer contacts can be personalized – and much more. Depending on the particular needs of your small business, there are many things that a CRM application can do for you, freeing up time for your employees to do other, more important tasks, and saving you money in the long run on overtime and other costs.

If your small business currently uses several programs to track customer files, sales, vendor contact information, human resources and payroll information, etc., then you stand to benefit from integration of those functions into a single small business CRM application. If your sales have been suffering; if your customers’ contacts with your business are impersonal; if your records are disorganized, hard to decipher, or simply inefficiently stored, small business CRM could be the solution you need.

Of course, a CRM for small business application is only as good as the data that’s entered, and if you don’t use it, or if you use it inefficiently, then your results may not be particularly helpful. To be of true value, small business CRM programs must be implemented effectively and regularly used by all of the business’ employees. Before you invest in a particular CRM for small business, talk to your employees and assess your business’ needs, do some research on the CRM applications available on the market, and choose a product that meets both your needs and your budget.

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